Bulletproof.
The imagined brief: present a brand agency through the force of its work. A vivid opening would give way to a useful project collection, with enough visual consistency to connect very different brand worlds.
The work supplies the colour.
The original site makes campaign imagery and large typographic gestures the opening statement. The identity around them stays compact, giving each project a different visual register.
A collection, rather than a catalogue.
The work view gives the projects generous visual space. This study explores how art direction and navigation can turn a large body of creative work into an invitation to keep looking.
The original website is credited to Bulletproof · Niccolò Miranda · Chirag Grover · Stas Bondar. Website captures and source imagery belong to their respective creators and brands. ydevstudio created this reference presentation and hypothetical brief; no design or development authorship of the original website is claimed. Source & credits (opens in a new tab).