Yassine Erradouani
Founder / Design & developmentA background in data engineering.
A close eye on the whole experience.
Independent by design.y. / Agency
/ Agency
Good thinking. Great execution.
An independent design and development studio. We bring a clear point of view and a careful pair of hands to your next website.
Scroll to discoverSmall by choice. Involved in every detail. You work directly with the person shaping the idea, designing the pages, and writing the code. One conversation, from the first sketch to the finished website.
02 / The people
& the practice
& the practice
One independent founder.
Two connected disciplines.
Design & direction
The idea. The identity. The interface.
Creative development
The details that make it work.03 / A point of view
A website should feel like it belongs to the business behind it. The typography, the way the pages unfold, the smallest response to a click. All part of the same idea.
We bring design and development into the same conversation, so the intention carries all the way through to the experience.
04 / What guides us
A few principles.
Present in every decision.
Clarity
A clear idea, an understandable scope, and a website people can find their way around.
Character
Typography, composition, and interaction shaped around the business. A distinct point of view, carried through every page.
Craft
The small decisions count: a line break, an image crop, the way a link responds. We make time for them.
Partnership
You work directly with the person designing and building your website. Questions, decisions, and progress stay in the same conversation.
Performance
Fast pages, accessible interfaces, and thoughtful motion. The experience should feel good on the device in your hand.
Purpose
Every page has a job. The visual direction and the implementation should help it do that job well.
05 / What we believeGood in the details.
Make the small things matter.
A thoughtful website is a thousand small decisions that feel like one clear idea.
06 / The reference collection
A collection of visual studies. Each original website is credited to its creators.
Explore every study
Good work. A closer look.
- Mejuma TuscanyOriginal by Tom de KoningStudy
- Atelier MeridienOriginal by Phenomenon StudioStudy
- WiemerOriginal by Double Play · Samuel SieblerStudy
- Paragon ProductionsOriginal by Juice AgencyStudy
- Lenval PropertiesOriginal by The First The Last · Ivan Chopei · Maksym StepenkoStudy
- Signal-A StudioOriginal by Signal-A · Maciej ŻukStudy
- BulletproofOriginal by Bulletproof · Niccolò Miranda · Chirag Grover · Stas BondarStudy
- AbatableOriginal by Ethan SueroStudy
Independent / International
Based in Morocco.
Built for everywhere.